Moving through week 4 of the quarter, the app design concept is starting to come together. I look back to my problem statement to make sure I'm addressing it, and I hope I am as I prepare for my midterm presentation. A few highlights as a reminder:
- Millennials hold power in the sustainability movement as young professionals entering the workforce, but aren't always informed.
- Information available on social media is overwhelmingly complex—in both size and scale—leaving doubt as to translation or application to anyone’s everyday life.
- The lack of relevant context and tools to enable change prevents sustainability information from diffusing on a large scale into millennials’ lifestyles and work.
- The sustainability movement will thrive when this age group becomes more conscious in adopting sustainable living habits, and more importantly, understands the reasons why these habits are important to local and global futures.
I want to create context and enable challenge, competition, sharing, and an exchange of public value to meet the needs of my problem statement. Crowdfunding has become so popular in the last few years, and even though I am not encouraging monetary effort, it is a great example of public collaboration. There are personal, local, and global needs, and there are so many individuals and organizations who would love to contribute creativity to these challenges. I want to facilitate this creativity and enable people to create large scale change.
I admire the efforts of GOOD and Sambazon who are trying to facilitate similar efforts, but I think the triggers they are posing fall into a space on Fogg's behavior change model that displays low motivation and hard to do. How can I use the provided scaled context to up the motivation, and make the challenge open enough to make it as easy or hard as an individual wants it to be?
Looking forward to midterm and further development; all feedback is appreciated! Thanks for reading :)