Team Effort, but Unique Individual Value

Midterm week has come and passed, and and there are only a few remaining weeks until graduation! Research focuses need to transform into impactful outcomes, so it's go time.

My research for this app/network includes both secondary and primary research. My secondary research consists of publication research, case studies, and expert interviews with digital marketing strategists, sustainability teachers, and nonprofit leaders. Because of the short time frame of the project, I have utilized some existing contextual research from Lextant and Universum about Millennials to support my own primary observations and survey results. 

I took the weekend to synthesize all of the data I have gathered over the last few weeks, and came back with five focuses to move forward with. 

focuses

One of the main takeaways from my research is the first focus: 'uniquely valuable content.' One of my survey questions I asked in order to gain insight for how to spark involvement with my app, was "what cause are you passionate about?"

The results were astounding. 44 different causes were represented, and that point alone helped me to realize that passion comes from all kinds of sources. From nutrition, to equal marriage rights, to programs for current and former military, to pediatric cancer research, the drive to make a difference came in all shapes and sizes. So, I began thinking about how I can spark that spirit with each individual, and make content uniquely valuable for each of them. The framework I'm designing for the app is meant to foster collaboration, creativity, passion, and excitement, based off of the idea that the goals and challenges presented need to be narrow enough to have direction, and wide enough to ignite that passion for the different reasons people and organizations have it.

If the app information isn't relevant, personal, and valuable to various players, it won't achieve my goal. The goal is to inspire individuals, businesses, and organizations to participate in their own way, 'at home,' to help achieve a larger positive change. By rotating the content/challenges in the app, hopefully I will hit triggers for initial participation for a variety of people. I believe interdisciplinary participation is one of the major keys to advances in sustainability efforts. A team of unique individuals, with unique expertise, each contributing and extracting unique value within the scenario.

Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work.
— Vince Lombardi
Each member of a team comes to practice and play for a different reason.

Each member of a team comes to practice and play for a different reason.

So, moving forward, I will be creating journey maps for my players, a service blueprint to define the app, and move into wireframes and visual design for the project. The number one thing that's missing at the moment: a name. The way this network is presented, and the language it uses, is so influential in its success or failure. I'm excited to brainstorm and tackle that step. Suggestions are welcome :) Until next week, friends!

Facilitating Creative Changemakers

Moving through week 4 of the quarter, the app design concept is starting to come together. I look back to my problem statement to make sure I'm addressing it, and I hope I am as I prepare for my midterm presentation. A few highlights as a reminder:

  • Millennials hold power in the sustainability movement as young professionals entering the workforce, but aren't always informed.
  • Information available on social media is overwhelmingly complex—in both size and scale—leaving doubt as to translation or application to anyone’s everyday life. 
  • The lack of relevant context and tools to enable change prevents sustainability information from diffusing on a large scale into millennials’ lifestyles and work.
  • The sustainability movement will thrive when this age group becomes more conscious in adopting sustainable living habits, and more importantly,  understands the reasons why these habits are important to local and global futures.

I want to create context and enable challenge, competition, sharing, and an exchange of public value to meet the needs of my problem statement. Crowdfunding has become so popular in the last few years, and even though I am not encouraging monetary effort, it is a great example of public collaboration. There are personal, local, and global needs, and there are so many individuals and organizations who would love to contribute creativity to these challenges. I want to facilitate this creativity and enable people to create large scale change. 

I admire the efforts of GOOD and Sambazon who are trying to facilitate similar efforts, but I think the triggers they are posing fall into a space on Fogg's behavior change model that displays low motivation and hard to do. How can I use the provided scaled context to up the motivation, and make the challenge open enough to make it as easy or hard as an individual wants it to be?

The model I'm working on right now provides a framework for core values, that will feed into the challenges provided by B-Corps or Non-profits, that would submit a challenge and context to help them further achieve their missions. By empowering them, and providing a space for individuals, businesses, and organizations to respond, and be empowered by those responses, it really is a public exchange of value. Non-profits and B-Corps can move towards their long-term goals, while individuals, businesses, and organizations can share the good they are doing to benefit  themselves , their  communities and society , the  planet .   The framework is still in development, but the skeleton of my brainstorming looks like this:

The model I'm working on right now provides a framework for core values, that will feed into the challenges provided by B-Corps or Non-profits, that would submit a challenge and context to help them further achieve their missions. By empowering them, and providing a space for individuals, businesses, and organizations to respond, and be empowered by those responses, it really is a public exchange of value. Non-profits and B-Corps can move towards their long-term goals, while individuals, businesses, and organizations can share the good they are doing to benefit themselves, their communities and society, the planet

The framework is still in development, but the skeleton of my brainstorming looks like this:

framework

Looking forward to midterm and further development; all feedback is appreciated! Thanks for reading :)